OTW was founded on the principles of improving and differentiating its products within the marketplace through first-to-market, proprietary formulations; positioning itself as a premium brand worthy of premium pricing; and adhering to the highest protocols for health and safety. The OTW consumer model is positioned to provide the consumer access to actual research studies, thus empowering the consumer through education as it relates to safe, high quality, scientific-based products.
Our team and affiliated partners have worked in, but more importantly ‘lived’, the health & wellness lifestyle for many years. Although we are pleased that the world, in particular the U.S., has increasingly become more committed to health and well-being, there is still a gap in resources coupled with information overload of health concepts, philosophies, protocols and supporting products. We have decided to embark on a journey to deliver a true, LOHAS (Lifestyles of Health & Sustainability) resource that incorporates all functions of wellness in an online one-stop-shop outlet coupled with an education-based marketing approach.